Fresh ideas, bold conversations

Explore stories on customer experience, tech, and business in Africa — straight from the Ruut team.

Fresh ideas, bold conversations

Explore stories on customer experience, tech, and business in Africa — straight from the Ruut team.

Fresh ideas, bold conversations

Explore stories on customer experience, tech, and business in Africa — straight from the Ruut team.

The Evolution of Customer Experience in Africa: Why Businesses Can’t Afford to Ignore It

How customer experience is shaping the future.

6/9/25

The Evolution of Customer Experience in Africa: Why Businesses Can’t Afford to Ignore It

How customer experience is shaping the future.

6/9/25

The Evolution of Customer Experience in Africa: Why Businesses Can’t Afford to Ignore It

How customer experience is shaping the future.

6/9/25

Customer Support vs Customer Experience: Why the Difference Matters for Growth

The fine line between support and experience

9/6/25

Customer Support vs Customer Experience: Why the Difference Matters for Growth

The fine line between support and experience

9/6/25

Customer Support vs Customer Experience: Why the Difference Matters for Growth

The fine line between support and experience

9/6/25

The True Cost of Poor Customer Support (and How to Avoid It)

How poor support drains profit and trust

9/6/25

The True Cost of Poor Customer Support (and How to Avoid It)

How poor support drains profit and trust

9/6/25

The True Cost of Poor Customer Support (and How to Avoid It)

How poor support drains profit and trust

9/6/25

Personalization in Customer Engagement: More Than Just Using a First Name

Why personalization builds loyalty at scale

9/6/25

Personalization in Customer Engagement: More Than Just Using a First Name

Why personalization builds loyalty at scale

9/6/25

Personalization in Customer Engagement: More Than Just Using a First Name

Why personalization builds loyalty at scale

9/6/25

From Complaints to Conversations: Turning Negative Feedback Into Growth

How to turn complaints into business wins

9/6/25

From Complaints to Conversations: Turning Negative Feedback Into Growth

How to turn complaints into business wins

9/6/25

From Complaints to Conversations: Turning Negative Feedback Into Growth

How to turn complaints into business wins

9/6/25

Newsletter

500+ Readers

Stay in the loop with Ruut! Get fresh takes on customer experience, tech, and business in Africa — delivered straight to your inbox. No spam, just good vibes.

Newsletter

500+ Readers

Stay in the loop with Ruut! Get fresh takes on customer experience, tech, and business in Africa — delivered straight to your inbox. No spam, just good vibes.

Newsletter

500+ Readers

Stay in the loop with Ruut! Get fresh takes on customer experience, tech, and business in Africa — delivered straight to your inbox. No spam, just good vibes.